What Is RTM

RTM™ is the evolution of the multi-billion dollar Ready-to-Drink (RTD) and Ready-to-Serve (RTS) alcoholic beverage categories. RTM™ kits are comprised of individually packaged ingredients that when combined create a consistent on premise quality drink. The RTM™ approach eliminates the compromises made in the delivery of pre-mixed, shelf stabilized RTD or RTS offerings, and equips consumers with the flexibility to satisfy individual taste preferences. RTM™ kits deliver the convenience and value of RTD/RTS, while additionally providing today’s customer with the quality and customization that drive purchasing decisions. The sustained “premiumisation” trend in alcohol sales supports the enormous market potential for RTM™.

By means of example, the Sapporo® Sake Bomb RTM™ kit comes complete with 4 beers, a bottle of Ozeki sake, 4 beer cups, 4 sets of chop sticks, and 4 ceramic sake cups...EVERYTHING the consumer needs to make, and enjoy, 4 perfect Sake Bombs!

RTM Concepts

RTM Concepts clients include industry leading brands, distributors and system retailers. Offering expertise in design, development, sourcing, positioning, compliance, and navigation of the complexities of the regulatory landscape. RTM Concepts develops innovative and unique RTM™ kit packages backed by a portfolio of intellectual property providing the strongest protection possible. RTM Concepts serves it's clients needs through a tailored mix of consultation, licensing and supply.

Some Of The Retailers We've Worked With

A few RTM  Kit Examples

Click on the center of the image for another view.

  • Sake Bomb
  • Moscow Mule
  • Paloma
  • Bloody Mary
  • Manhattan
  • Margarita

Some Of The Brands We've Worked With

All product names, logos, brands, and marks are the property of their respective owners, and used in this website is for identification and example purposes only and does not imply ownership, rights or endorsement.

Contact Us

RTM Concepts
225 Crossroads Blvd
Suite 101
Carmel, CA 93923
P: (888) 705-7225
F: (888) 795-7225