What Is RTM

Ready-To-Drink (RTD) single serving products grew into the Ready-To-Serve (RTS) category once it was decided it would be a good idea to fill a plastic jug with the same disappointing, way off the taste profile mark, compromised to achieve shelf stability concoctions that both under delivered on consumer expectations, and dragged brand equity down.

For every problem there is a solution, introducing Ready-To-Mix RTM™ Kits. EVERYTHING your end consumer needs to enjoy the perfect high quality (identical to on premise) cocktail in one convenient, portable, innovative package designed to showcase, not diminish your brand's equity.

By means of example, the Sapporo® Sake Bomb RTM™ kit comes complete with 4 beers, a bottle of Ozeki sake, 4 beer cups, 4 sets of chop sticks, and 4 ceramic sake cups...EVERYTHING the consumer needs to make, and enjoy, 4 perfect Sake Bombs!

RTM Concepts

RTM Concepts client's include industries leading brands, distributors and system retailers. Offering expertise in design, development, sourcing, positioning, compliance, and navigation of the complexities of the regulatory landscape. RTM Concepts developes innovative and unique RTM™ kit packages backed by a portfolio of intellectual property providing the strongest protection possible. RTM Concepts serves it's clients needs through a tailored mix of consultation, licensing and supply.

A few RTM  Kit Examples

Click on the center of the image for a larger view.

  • Sake Bomb
  • Manhattan
  • Moscow Mule
  • Skinny Margarita

Some Of The Brands We've Worked With

All product names, logos, brands, and marks are the property of their respective owners, and used in this website is for identification and example purposes only and does not imply ownership, rights or endorsement.

Contact Us

RTM Concepts
225 Crossroads Blvd
Suite 101
Carmel, CA 93923
P: (888) 705-7225
F: (888) 795-7225